Copy of Don't Shop Swap on Prezi

Budget Breakdown for Production Stage

Equipment/resources needed	Professional Costs	My Costs
Camera Canon MD101	£359	I am going to book out the camera in advance from the media department in school. However, will need to return it within 3 days so others can use it. Need to be aware there are only three of these cameras.
Sony HD handy cam	£289.97	I will book out from the media department in school. Will need to return within 2 day due to the limited amount.
Flip camera	£127	I will book the flip camera from the school media department. Making sure I book it in advance so that they have not all been booked out. I will need to return it 2 days later. There are only 8 of these cameras in the department.
Red head light	£75 per week	I will borrow the school red headlight however; due to limited stock will have to return it the same day. I will have to book this in advance because of high demands.
DV tapes	£4	I will get 1 new tape from the media department.
SD Card	£10	I will borrow an SD card from the media department in school however after uploading footage would need to wipe everything of so that it can be re used.
Boom microphone	£42 per day	I will book the boom microphone from the school media department however will need to make I return the same day so that others are able to use it due to high demand.
Velbon Tripod	£34.95	I will borrow this from the media department in school however will need to return it within 3 days due the limited stock and high demand.
Shure microphone 545 SD	£134	The media department will provide me with a sure microphone however; Ii will need to return it within 2 days due to limited stock. I will need to book in advance to avoid disappointment.
Travel costs: -       Local shopping centre’s -       Centre London -       Interview	£100 – taxis	The travel will cost me around £20, as I will be using the public transport not taxis as its costly.
Studio	£700	The studio cost is £700 however; the media department will pay this.
Crew -       Camera person -       Sound operator	£50 per hour £50 per hour	I will be asking my friends if they can come and help me when I go to film therefore I will need to make sure that I know that it is I am doing so time is not wasted.

Target Audience for swishing documentary

The target audience for my documentary is teenage females aged between 16-18; they would fall into the ED sociol-economic category, the D category is semi-skilled and unskilled manual workers. The E category is pensioners, lower grade workers and unemployed. My primary target audience fits into these categories because of their age, they are students who are still at school and on a low income.

A- High managerial and professional
B- Middle managerial and professional
C1 - Supervisor, junior management and professional
C2 - Skilled manual worker
D - Semi-skilled and unskilled manual workers
E - Pensioners, lower grade workers and the unemployed

The social grouping my target audience would be british however could also be of an other nationality and of mixed ethnicity. They would come from a working/middle class family as the topic of my documetary would be at more of an interest to them. The secondary target audience would be teenage boys who also might like the concept of the documentary they would fit into the same age group 16-19.

Media grouping: The types of media they would be into would be fashion they would buy magazines such as heat, OK or closer. They would have a keen intrest in trends and keeping up to date with high street fashion trends. The types of  programmes they would watch would generally be on ITV2 this is because the style of the shows are mainly reality biased such as models, misfits and mayhem. the style of music they are most likely to listen to would be R&B and pop. Some of the artiest including pixie Lott or Rihanna this is because they are icons.

Vimeo doc



After watching '2011 art of fashion' I was able to see the way in which professional documentary makers structure their footage. The beginning of the documentary is very captivating as the presenter has just talked about whether work and play old be joined together. I was then lead on to see the tile and the style fits perfectly with the concept. The title looks as if it has been produced via is top motion and is aesthetically very pleasing. In my documentary I will hope to produce a similar type of title sequence as it appealing and would work well with my target audience. The use of colour and theme complimented each other and made me want to watch on. Before going into a voice over narrative I am able to view cutaways that look of good quality and are of 2seconds each this is good as it keeps the viewer hooked. In my documentary I will hope to to cutaways to help tell my story and showcase my topic well. I am then lead on to hear the narrative voice over whist watching more cutaways. As the documentary goes on a very upbeat music track plays that gives creates a strong positive impact on the documentary.

Outline of Programme Idea

Outline of Programme Idea:

Topic and Title:  ‘Don’t Shop Swap’ 

My topic is to look into the solutions that young females can do to save money and not spend so much on clothes. Currently there are many teenage females that are going out and buying new clothes because they are cheap from shops such as Primark however, they are unaware of the working conditions of the people making the cloths. I am going to create a documentary that will be informative and will give teenage females a solution. I will be going into a new topic of swishing; this is when people swap clothes with each other online or during swishing parties. This means people will be able to have new cloths without having to buy load of cheap new ones. Ultimately helping those working in poor working conditions as well as themselves. 

Type of documentary:

The type of documentary that I will be creating will be investigative, as I will be giving young females an alternative to spending money on new clothes. It will also be showing them the benefits this could small change could make to not only there life but others around the world.

Audience:

The target audience for my documentary is teenage females aged between 16-18; they would fall into the ED social-economic category; the D category is semi-skilled and unskilled manual workers. The E category is pensioners, lower grade workers and unemployed. My primary target audience fits into these categories because of their age, they are students who are still at school and on a low income.  

The social grouping my target audience would be British however could also be of another nationality and of mixed ethnicity. They would come from a working/middle class family, as the topic of my documentary would be at more of an interest to them. The secondary target audience would be teenage boys who also might like the concept of the documentary they would fit into the same age group 16-19.

Media grouping: The types of media they would be into would be fashion they would buy magazines such as heat, OK or closer. They would have a keen interest in trends and keeping up to date with high street fashion trends. The types of programmes they would watch would generally be on ITV2 this is because the style of the shows are mainly reality biased such as models, misfits and mayhem. The style of music they are most likely to listen to would be R&B and pop. Some of the artiest including pixie Lott or Rihanna this is because they are iconic.

Mode of Address:

The mode of address of my documentary will be formal as the topic is serious.

Presenter:

In the documentary I will be presenting.

Locations:

The locations that I will be filming at include:

At professionals interview

Southside shopping centre wandsworth

At swishing party 

Music: Lady Gaga Fashion

Cutaways: Shop signs, footage of swishing event, closet swap website   

Titles: Don’t Shop Swap

Development to final pitch

There have been many changes I have had to make through the process of coming up with my final idea . My first idea was to create a documentary that would allow young people to see how much they are being influenced by celebrity's. However, when pitching this idea to my target audience the feedback I had received was not what I thought of it to be. I was told that the concept was weak as teenagers don’t tend to copy the fashion of celebrity’s. When thinking of the about the idea in more detail I had realised that it would not be realistic as I wouldn’t be able to talk to a professional that would fit this topic.

When thinking of my second idea I wanted to keep the concept of the idea the same and so did my research in to what current issues I could tackle. When looking into issues I had realised that there is not real topic that could fit into the current market for teenagers lasting for 5 minutes. After looking and thinking of an idea I had come up with my second idea to tackle the male beauty market and how teenage males are becoming more self obsessed. When I had presented this pitch the feedback was once again not good, the concept of the idea had already been covered and there was no realistic angle I could take to it. I had to go back to the drawing board and think over the idea. What issue could I cover that teenagers would have an interest in. I once again did my research into what I could cover. When coming across my third idea I wanted it to have a relevance to a field I have an interest in. the solutions to fashion. Why people should not go out and buy new clothes and instead swap. When presenting my idea to the market it was a success. The idea was new and there was no current documentary that covered this issue. The documentary is realistic and I would be able to speak with many professionals regarding this topic.    

In this comparative essay I will be looking at the difference in the One Show documentary, which is a report about badger and whether they should be culled or if there is another way of getting rid of them. I will be comparing it to Sunday, which is about people point of view on Sunday and how it should be spent. 

The report would mainly target those who are affected by either the culling of badgers or those who have a problem with the badgers having TB. The age range for the report would be males and females aged between 35-45 this is because the topic has more of a relevance to them. 

The report on badgers looks into whether the government should look into the decision of culling the badgers in the UK because due to the outburst of TB. The show has a biased opinion as it only has a professional spokesman from the wildlife trust who argues that is wrong to cull the badgers as only a minor amount are affected. The farmers in certain areas of the UK are currently using a process of whereby they would catch the badgers and vaccinate them by doing this the badgers can continue to live and would not have to be killed.     

In the documentary there are many conventions been used one of which is the biased opinion as there is only a professional that’s against culling the badgers and we don’t hear from anyone who is for the culling to go ahead

In this report there are many cutaways when the speaker are talking each cut away relates to what they are talking about depending on the subject such as when they mention cattle there would be a cutaway of the cattle this enables the viewer to have more of an interest as they are able to see what the presenter is referring to.  

Another convention in this report is the use of voice over as when the cutaways are player the audience is still able to hear the person speaking.

The average shot length in the report was from 4-6 seconds this is because it’s important that the viewer

See’s change as it keeps them interested and brains thinking. 

In comparison to the one show 'Sunday' is a documentary that talks about three peoples opinions of Sunday. Jim who has been running his candlelight ballroom dances for 21 years, Colin who is an MG enthusiast who likes nothing more than to get out onto the open road on a Sunday afternoon, and David who thinks Sundays 

should be banned.

The target audience for this documentary would be for middle-aged adult as they would be more interested in the content and argument.

The mode of address of this documentary is unbiased as we have both for and against Sunday. It’s also documenting an aspect of reality as they are talking about something that relates to everyone.     

In the documentary the first few shots are talking about David’s point of view and how he does not like Sunday’s it then skips to Jim who loves Sunday’s as he is able to enjoy the day having a rest and ballroom dancing. The shot then turns back to David and he explains more about why he does not like Sundays and this likes to the things that David likes to do. We the audience is then introduced to Colin who also enjoys the peaceful time he has on Sunday as he is able to get into his car and have a drive around the country side.  

There are many conventions in this documentary one of them is the direct mode of address as all three speakers are talking directly to us. It consist of different points of view and therefore is non-biased. The documentary has many cut always when Jim talks about his love for Sundays as he is able to ballroom dance the audience see a cut away showing him at a ballroom dance. 

The average shot length in this report is from 3-4 this is important, as the audience like to see a change to keep them interested. The shots are not only short they also cut to all three points of views.

In conclusion both documentary have many things that are in common however the style and content is different. The badger’s documentary is more conventional as there is a presenter that introduce and follow the topic. However is biased were as the Sunday documentary is less conventional and has both arguments.