Target Audience for swishing documentary

The target audience for my documentary is teenage females aged between 16-18; they would fall into the ED sociol-economic category, the D category is semi-skilled and unskilled manual workers. The E category is pensioners, lower grade workers and unemployed. My primary target audience fits into these categories because of their age, they are students who are still at school and on a low income.

A- High managerial and professional
B- Middle managerial and professional
C1 - Supervisor, junior management and professional
C2 - Skilled manual worker
D - Semi-skilled and unskilled manual workers
E - Pensioners, lower grade workers and the unemployed

The social grouping my target audience would be british however could also be of an other nationality and of mixed ethnicity. They would come from a working/middle class family as the topic of my documetary would be at more of an interest to them. The secondary target audience would be teenage boys who also might like the concept of the documentary they would fit into the same age group 16-19.

Media grouping: The types of media they would be into would be fashion they would buy magazines such as heat, OK or closer. They would have a keen intrest in trends and keeping up to date with high street fashion trends. The types of  programmes they would watch would generally be on ITV2 this is because the style of the shows are mainly reality biased such as models, misfits and mayhem. the style of music they are most likely to listen to would be R&B and pop. Some of the artiest including pixie Lott or Rihanna this is because they are icons.